What could be more normal than using a big event to promote a game? For Battefield Bad Company they have chosen the Metal Gear Solid 4 launch, for Saints Row it was the GTA4 launch, and for the Raving Rabbids is the Euro 2008.
Below you can see the Rabbids version of Domenech (the french coach), Beckham, Gattuso, Kahn and Ramos.